A specialist finance copywriter, freelance marketer, and personal finance expert who truly understands your audience.

A specialist finance copywriter and freelance marketing consultant who understands how your audience really thinks.

I spent over 15 years working in wealth management before leaving the industry in 2021 to work independently as a copywriter, marketer, and campaign manager for financial services and fintech companies. I’d seen first-hand how hard it is to find people who truly understand the audiences they’re marketing to, and how much that gap costs in lost conversions, messy brand voice and unfocused campaigns.

A fully qualified Financial Adviser in the UK and Australia, with a Master’s in Applied Finance, this real-world experience allows me to create credible, persuasive copy and run marketing campaigns that go beyond surface-level messaging.

I combine strategic marketing thinking with a data-driven approach, using conversion analytics, testing, and performance insights to continually refine results. Alongside client work, I’m a regular financial commentator, with features in Forbes, Bloomberg, TIME, FT Adviser, Yahoo Finance, and more.

If you’re looking for someone who can deliver sharp finance copy and manage marketing campaigns end to end, informed with genuine industry insight, we should talk.