Copy Done Different
I’ve got beef with the traditional freelancer/agency model. By having every new client contract created from scratch, with it’s own deliverables, own costs and own communication framework, you create a system that’s inefficient for both the client and the copywriter.
It can take ages to get everything set up, and then every time there’s a deviation from the terms of the contract, it all needs to be renegotiated again. I’ve always prided myself on making this process as smooth as possible, but I realised there had to be a better way to do it.
So, now I focus on a model that allows both you and me to free up our time to do our best work, so we can get more done, quicker.
But what does that mean?
Unlimited revisions.
One fixed price.
Cancel anytime.
Think of it like Netflix for your content writing and copywriting needs. You can pick up a monthly subscription with me whenever you want, and if your needs change and you don’t need any help for a month or two, you can cancel it.
No lock in contracts and no limit to how many pieces of work you submit each month, with the only caveat being that there is only one active piece of work at a time (or two on my Premium plan).
How it works
Subscribe to one of my plans and start submitting requests within 24 hours. No drawn out contract process, no complicated onboarding procedure.
You receive the finished work back within just a few days, depending on the length and complexity of the request.
We keep working on revisions until you are completely satisfied with the finished product.
You have access to your own project management dashboard through ClickUp, allowing you to add, remove or amend requests at any time.
AI as a tool, not a finished product.
Async by default. No need to arrange meetings across multiple timezones.
Example Services
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SEO Articles & Blog Post Content Writing
Google drives the internet and search engine optimisation (SEO) is one of the most effective way to bring consistent, long term traffic to your website. I can help create content that ranks in search and provides huge value to your existing audience. Money you spend on SEO will pay dividends to your bottom line for years to come. We can work on an ad hoc basis or I can help create a specific SEO content plan for you.
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Copywriting
While long form content is there to build your brand, copywriting is designed to convert and drive specific actions. This can include just about any written word, including product CTAs, UX writing, social media captions, landing and sales pages, marketing collateral and more.
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Newsletters and Audience Engagement
Getting traffic to your website is one thing, but it’s just the beginning of your customer or client journey. To really create value and grow your business, you need a retargeting strategy that keeps your audience engaged and grows your profile. There’s a reason why email marketing never goes out of fashion, it’s the number one most effective way to make more sales online.
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Thought Leadership & White Papers
Looking to create authority in your space? One of the best way to do this is through White Papers and Thought Leadership content. This is the type of content that has weight, and media outlets love to pick this up and push it for you. It’s in-depth and takes time to do properly, but is definitely worth it in the long run. I can create insightful, detailed and shareable content that drives engagement.
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Social Media Posts
A strong social strategy is still fundamental to growing your business. And sure, meme’s are great and all, but you need posts, copy and captions that can move the needle and bring enquiries. I can help.
From LinkedIn to Instagram to Threads or Twitter (uh…X?) -
Case Studies and User Guides
Customers want to see how you’ve helped others just like them. It’s the ultimate testimonial, showcasing how you solve the exact problems and pain points they have. The key is to ensure not only that they’re informative, but engaging too.
Plans
What you get
One active request at a time
Standard delivery - average 5 business days for a typical blog post, 2 days for short copy (e.g. social media post)
Unlimited revisions
Industry leading knowledge and experience
Cancel anytime
What you get
One active request at a time
Fast delivery - average 3 business days for a typical blog post, 1 day for short copy (e.g. social media post)
Unlimited revisions
Industry leading knowledge and experience
Cancel anytime
What you get
Two active requests at a time
Fast delivery - average 3 business days for a typical blog post, 1 day for short copy (e.g. social media post)
Unlimited revisions
Industry leading knowledge and experience
Cancel anytime
FAQs
How do I upload requests?
However you like. I use ClickUp as the project management tool, but you can send requests via Slack, email, WhatsApp or carrier pigeon. I’ll then upload them to ClickUp, which you have full access to.
How many requests can I submit at a time?
As many as you want. All uploaded tasks go into the ‘Pending’ category, with one or two tasks (depending on your plan) in the ‘Active’ category and currently being worked on at any one time. Once complete, it’s moved to the ‘Approved’ stage as a record of completed work.
What is the average turnaround time?
Obviously that depends on the task. Quick lines of copy for social media or marketing collateral can be done within a few hours if you catch me at the right time of day. A typical blog post of around 1,500 words will usually be turned around in 3 business days on the Pro and Premium plans, and around 5 business days on the Standard plan.
Longer pieces such as White Papers or Case Studies will take longer, but I provide you with an estimated delivery date for every task once it’s uploaded.
Why wouldn’t I just hire a full time writer in-house?
Salaries for high quality writers with finance and fintech industry experience will come at a cost of $90,000 - $100,000 in the US. Add on health and retirement benefits, equipment and training and other costs on top of this salary, and you’re looking at a commitment of around $130,000 a year.
With me, you gain access to a high quality writer at a far lower cost than this, without the need to commit to a full time member of staff. You can cancel anytime and pick me back up when your needs change.
How can you have the time to offer no request or revision limits?
A few reasons. Firstly, I’ve been doing this for a while and I am an expert in the finance and fintech space. That means I can work fast.
Secondly, I have a hard cap on the number of clients I work with at any one time. This actual number depends on the active plans, but it is generally only a maximum of 5 clients at anyone time.
Lastly, I spend as much of my working time as possible, actually working (writing). By that I mean I keep calls to an absolute minimum, I don’t have to attend mandatory HR or compliance meetings. I sit down at my desk in the morning and spend the whole day working through tasks. Reducing ongoing communication gives me a lot more time to spend on creating great work for you.
Who does the writing?
I do. On the odd occasion I will enlist the help of other trusted writers in my network, but this is only for unusual circumstances such as if I’m on vacation with my family or I’m unwell. If this was the case, I heavily review all work before it’s sent, to make sure the quality standards are maintained and that I would be happy to put my own name on it.
In the normal course of business though, all writing is done by me, without the use of AI tools like ChatGPT.
Do you offer refunds?
No, due to the lack of commitment required to sign up and the high quality of my writing, I don’t offer refunds.